Understanding Your Pet Like Never Before
FurFeel revolutionizes the way pet owners connect with their furry friends.
Our app offers intuitive tools to deepen your understanding and strengthen the bond with your pet.
Real-Time Emotional Insights:
Discover how your pet feels even when you're apart. Our emotion detection technology provides instant updates on your pet's mood, keeping you connected at all times.
Interactive Communication:
Engage with your pet through voice messages and interactive activities. Whether it's soothing them when they're anxious or playing while you're away, FurFeel enhances your interactions.
Daily Summaries and Alerts:
Stay informed about your pet's daily routines and emotional changes. Get alerts for significant mood shifts, ensuring you're always there for them.
Home Page
Emotional Distress Alert Interface
This interface is specifically designed to notify pet owners of any abnormal emotional states detected in their pets.
It features clear visual alerts and provides immediate access to further details and suggested actions to soothe the pet.
Talk to him?
Change
Talking to Charlie now...
Home Page
Daily Activity Capture and Interaction
The Last Events section captures and displays routine behaviors and activities of the pet.
This interface allows for real-time interaction, including playing with the pet through remote-controlled toys or sending voice commands.
Charlie is sleeping.
Starts from 09:38
Communication Page
A dedicated space for pet owners to communicate with their pets.
This interface includes features like text-to-speech conversion, allowing owners to send voice messages, and an option for live audio interactions.
Analysis Page
This page offers a comprehensive analysis of the pet's behavior and emotional patterns over time.
It utilizes data visualization tools to present insights in an easily understandable format, aiding owners in better understanding their pet’s needs and habits.
Notification Page
The Notification interface is designed for clarity and quick response.
It lists all the recent alerts and notifications regarding the pet’s status, including reminders for feeding, health check-ups, and more. The page ensures owners are fully informed and able to act swiftly.
Background
Separation Anxiety In Both Dogs & Dog Parents
According to Survey Responses of 2,651 American Dog Owners
Over three-fourths of American dogs experience separation anxiety
Nearly half of Americans experience separation anxiety from their dogs
On average, Americans are willing to
leave their dogs alone for a maximum of
6.7 hours per day
Americans spend an average of
Source: CertaPet
Background
Q: Have you ever been worried about your pet when you're not at home?
Nearly 60% of participants are
always/often
worried during the separation.
Q: Have you ever misunderstood your pet's emotions or needs?
Over 90% of participants
cannot always
understand their pets correctly.
Q: What specific behaviors or emotions
do you want to recognize?
Q: What measures can effectively alleviate separation anxiety for both you and your pet?
In-Depth Interview
Persona
Story:
When Olivia got into law school and began her journey as a lawyer, Charlie was her go-to companion, accompanying her through countless nights.
Now working at a large law firm, she faces greater pressures than ever and often feels guilty for not being able to give Charlie enough time.
Affectionate towards people
Especially has a deep bond with Olivia.
Shows signs of anxiety or unease when Olivia is not around.
Enjoys outdoor activities, often goes for walks with Olivia.
Story:
Living in New York, Wei Lin often felt loneliness and pressures. Mochi became his emotional pillar. They spend long hours together at home every day.
Yet, Wei Lin often feels that there's a communication barrier with Mochi. He tried various ways to interact with Mochi but feels the outcomes aren't satisfying.
Wei Lin (29)
Freelance Writer
Born in Taipei, moved to Brooklyn, NYC for work.
Adopted a Maine Coon named Mochi at a local NYC event.
The only child, with no family in NYC.
Quiet and independent, enjoys observing his surroundings.
Likes to play with Wei Lin, but is generally reserved.
Cautious around new environments or strangers.
Highly attuned to Wei Lin's behaviors and emotions.
Task Flows
Task Flow #1: Setting Up the Emotional Dashboard for Charlie with Olivia
Olivia wants to set up an emotional dashboard to monitor Charlie’s mood and emotions when she is not at home.
Starting the day
Olivia is about to leave for work. She gives Charlie a quick cuddle and opens the Fur Feel.
Entering details
Olivia enters details about Charlie’s morning - what he ate, his mood, and any unusual behavior.
Setting alerts
She sets alerts for significant mood swings or unusual activities.
Connecting to home devices
Olivia connects the Fur Feel app to her home cameras to monitor Charlie visually as well.
Heading to work
Olivia leaves for work, feeling reassured that she can keep an eye on Charlie's emotions and activities through the Fur Feel.
Task Flow #2: Real-time Communication with Charlie through Olivia's Voice
Olivia wants to comfort Charlie during a moment when he seems anxious.
Notification
Olivia receives a notification that Charlie seems anxious.
Checking the live feed
She opens the live feed to check on Charlie, noticing that he seems restless.
Talking to Charlie
Using the Fur Feel app, Olivia sends a voice message to comfort Charlie. "Hey Charlie, it’s okay, I’ll be back soon."
Observing Charlie’s reaction
Olivia watches as Charlie calms down a bit after hearing her voice.
Continual Monitoring
Throughout the day, Olivia continues to monitor Charlie and sends occasional voice messages to keep him calm.
Task Flow #3: Analyzing Patterns in Charlie's Behavior with Olivia
Olivia wants to analyze patterns in Charlie’s behavior to understand his emotional cycles better.
Opening the app
In the evening, Olivia sits down to go through Charlie’s day on the Fur Feel app.
Reviewing the emotional dashboard
Olivia reviews the emotional dashboard that showcases Charlie’s moods and activities.
Identifying patterns
Olivia identifies that Charlie often feels anxious around midday.
Updating the routine
Olivia updates Charlie’s routine on the Fur Feel app to keep track of how the changes affect his mood patterns.
Planning changes
Olivia decides to try changing Charlie’s routine a bit, planning a playdate or walk during that period.
Proof of Concept
Concept 01
AI-Driven Solutions for Pet Anxiety
When FurFeel's AI detects signs of anxiety in pets like Charlie, it promptly alerts Emily.
But it doesn't stop there - the app takes proactive steps by playing Emily's pre-recorded voice messages, Charlie's favorite music, or even simulating Emily's voice to converse with Charlie.
This feature ensures that even when Emily is away, Charlie receives comfort and feels less anxious, maintaining a sense of normalcy and care.
Concept 02
Real-Time Monitoring of Pet Behavior and Emotions
FurFeel provides a comprehensive view of Charlie’s daily life. Emily can monitor Charlie's behavior and emotional changes in real-time through live camera feeds.
This feature enables her to not just watch over Charlie but to interact remotely, ensuring that he is safe, happy, and engaged, even when she’s not physically present.
Concept 03
Voice Interaction and Pet Behavior Analysis
Bridging the communication gap, FurFeel’s AI translates Emily's text messages into sounds that Charlie can understand, enhancing their interactions.
Emily can also upload photos or videos of Charlie to the app, which the AI analyzes to interpret his needs or feelings.
This feature is a breakthrough in pet-human communication, fostering a deeper understanding between Emily and Charlie.
Usability Testing
Users found the Segmented Picker intuitive and appreciated the clear distinction between 'Real-time' and 'Through Camera' conversation modes.
There was a significant decrease in the time taken by users to switch between modes compared to the previous design.
01 Segmented Picker Clarity
The usability test focused on evaluating the updated conversation page.
Key areas of examination included the new Segmented Picker for conversation modes, the placement of conversation bubbles, and the relocation of image analysis and other icons.
02 Conversation Bubbles Placement
The new placement of conversation bubbles near the bottom of the screen was well-received. Users reported that it made the conversation flow feel more natural and aligned with standard messaging apps, enhancing comfort and familiarity.
03 Visibility of Image Analysis Feature
Moving the image analysis icon outside the message input area led to increased visibility and usage of the feature. Participants found it easier to locate and use, with several noting that they were more likely to use the feature now than they were with the previous design.
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